Thursday, November 19, 2009

Jennifer Aniston & Courtney Cox Adore This Designer - You Will Too

Mary Fanaro, flanked by friends Aniston, Crow and Cox above, was right at the finish line.

Watching a Live Eight charity concert inspired her to contribute towards easing poverty in Africa. After mulling over several ideas she decided on a fashion label, proceeds from which would go towards charity initiatives. Fanaro chose the name Omni Peace and began a series of meetings, proposals and fund raising. Two years later she found herself days away from formally launching her line and transforming her dream into reality.

Then she was diagnosed with ovarian cancer.

Doctors ordered the entrepreneur to begin chemo therapy immediately. Yet, instead of shelving her plans, she struck a bargain: a few more days to complete the launch and she'd begin treatment. They agreed and Fanaro flew off to New York to meet with buyers and boutiques then back to Los Angeles to do the same. What followed next for Fanaro was a simultaneous struggle to keep herself and her vision alive.

She won.

Five years later, the L.A based social entrepreneur is flourishing, and so is Omni Peace. In the time since, Fanaro has transformed it from a little known t-shirt line to a buzzed about brand spotted on fans like Lindsay Lohan and Naomi Campbell. Her pieces are available online and nationwide at specialty boutiques. Along the way Fanaro's good friends, Jennifer Aniston, Courtney Cox and Sheryl Crow have pitched in to lend their celebrity status and support.

Beyond the glam, Omni Peace is actually making an impact. Since launching the label has raised over half a million dollars to help women and children in Africa with an emphasis on Congo and Senegal. Her story answers perfectly the question she poses to others on her website: does fashion save lives? It seems to have saved hers.

I caught up with the her to chat about her inspiration, her hurdles and her triumph.

For the full story check it out here: http://www.huffingtonpost.com/zandile-blay/jennifer-aniston-courtney_b_361978.html

Big week coming up - our viral video goes live - and our Facebook fans see it first! we've worked hard to get out the message about conflict minerals and Congo and are excited to share out latest with you!

Friday, November 13, 2009

Check out our founder Mary Fanaro's feature in the Miami Herald!

She threw a spectacular bash one weekend in Las Vegas, then woke up that Monday morning and decided there must be something more.

That defining moment became the seed of OmniPeace, a humanitarian fashion brand -- popular among the celeb set -- that donates profits to social causes in Africa.Now, Miami native Mary Fanaro is at the intersection of philanthropy, fashion and pop culture, and her company has donated more than $500,000 to charity and help build a school in a Senegalese village. She is also working on a campaign to stop violence again women and children in the Congo.

Fanaro had worked in the entertainment industry more than half of her life, as an actress, a producer, and for a decade, as a tony event planner.Four years ago, she was the party planner behind the 10th anniversary celebration for the Hard Rock Hotel and Casino in Las Vegas.
The next morning, she gave up her career.

``It was really a change, a shift in my spirituality,'' says Fanaro, 44, who lives in Los Angeles. ``I knew I could throw a party, I knew I had a gift for gathering people and exposing people. I just felt like I needed to expose people to something that matters.''

Inspired by the Live Aid concerts -- which raised money for famine relief in Ethiopia -- Fanaro worked to develop a brand that could raise awareness of and funds for the epic social and economic issues facing Africans.

One of the primary beneficiaries is Millennium Promise Alliance, the organization founded by economist and U.N. advisor Jeffrey Sachs. The group is working to end extreme poverty in Africa by 2025.

Fanaro formed the lifestyle brand as a licensing company and has partnered with more than a dozen brands including Ed Hardy to produce a collection of T-shirts and accessories.

She got some high-wattage help from celeb friends including Courteney Cox, Jennifer Aniston and Sheryl Crow, and counts Zac Efron, Sienna Miller, Gabrielle Union, Gwen Stefani, Kevin Costner and Common among her fans.

``I am not a designer in the technical sense,'' Fanaro says. ``It's really about co-branding with larger companies to raise awareness for humanitarian campaigns.''We caught up with Fanaro to talk about OmniPeace, a health scare and her Miami Vice days.

Check out the latest from Fox News on OmniPeace!

The former 'Friends' bffs are using their fame for a good cause.

2010 L*Space Swimwear - Supports OmniPeace Peace Efforts | Beauty & Beach

L Space teamed up with OmniPeace to help the global community! The collaborative collection features African inspired styles to support peace and end poverty.

Ambassador Handbook!

It's gone live! Our Ambassador Handbook is up on the site - download it and find FREE ways to help change the world with OmniPeace!

Our Viral Commercial!

Hey guys! Our viral commercial raising awareness about conflict minerals is about to be released...we'll be sharing it with you first! Stay tuned, get your YouTube channel ready...and be ready to share the buzz! It's sure to get people's attention!

OmniPeace's efforts at Panzi Hospital in the Congo

Getting packages ready to send to the Panzi hospital in Congo - one of the leading hospitals treating female victims of violence and the crisis that continues in Africa.

OmniPeace for Kids!

OmniPeace kids & baby is here! Raise your own little activists! Coming in November. Checkout joahlove.com for more!

New kid's line sneak preview :)